Jongbok Park, CEO of SC First Bank, "We Must Break Free from Formalities and Constraints for a Comprehensive Restart"
[Asia Economy Reporter Kim Hyo-jin] Park Jong-bok, CEO of SC First Bank, delivered a message emphasizing the need for "wise measures to swiftly adapt to paradigm shifts and to comprehensively restart by breaking free from formalities and constraints."
On the 5th, during an online New Year's town hall meeting, Park urged employees by stating, "The pace of change in the financial environment is unprecedentedly fast due to digital acceleration and the novel coronavirus (COVID-19)," SC First Bank announced on the 6th.
Park diagnosed that "some banking operations are gradually being transferred to the rapidly emerging big tech (large information and communication companies) industry," and said, "To keep up with this trend, we plan to open hybrid branches combined with securities business, and through new IT investments from the SC Group over the next five years, we intend to further strengthen our digital capabilities."
He also presented "digital banking, asset management services expanded to the middle class, and global corporate finance" as SC First Bank's strengths and future focus areas, adding, "To achieve these goals, we must start anew by freeing ourselves from formalities and constraints in mindset first," and urged, "Do not be bound by old customs, such as work attire; think efficiently and choose your clothing freely."
Following the New Year's town hall, SC First Bank also held the '2020 New Bank, New Start Reload Awards.' Nine employees and six teams who practiced the bank's core values and achieved outstanding results over the past year were awarded prize money, plaques, and gifts, and among them, eight individual awardees were immediately promoted on-site.
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Park was appointed as the first Korean CEO after Standard Chartered Group's acquisition in January 2015 and successfully renewed his term in 2018. In September last year, following the board's intention to proactively stabilize the organization and resolve uncertainties, he was early appointed as the next CEO through an extraordinary general meeting and board meeting.
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