"Lotte Homeshopping's 'Generous Event,' Giving Away 100 Don Golden Cows and 5 Don Gold Bars"
Providing Rational Shopping Opportunities and Customer Acquisition Strategy through Issue-driven Marketing
[Asia Economy Reporter Lim Hye-sun] Lotte Homeshopping announced on the 5th that it will hold a New Year prize event called 'So Surprise' until the 14th of next month. The event celebrates the Year of the Ox with prizes such as a golden ox (worth 100 don) and pure gold gold bars (worth 5 don).
During the event period, customers who accumulate purchases of 300,000 KRW or more across all Lotte Homeshopping channels including TV, T-commerce, and mobile will be entered into a draw to win prizes such as a golden ox (3 winners), pure gold gold bars (10 winners), and 10,000 KRW in points (1,000 winners). Entry is automatic upon payment completion, and winners will be announced on March 2. Additionally, the 'New Year Jackpot Shinbak Show' will run until the 17th (Sunday), and customers who purchase TV event products through the mobile app will receive up to 7% of their purchase amount as points.
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A Lotte Homeshopping official stated, "This event was planned to support a strong start to the new year and provide a reasonable shopping opportunity," adding, "Based on our experience of simultaneous success in sales and publicity through industry-leading marketing, we will continue to lead customers by reflecting their needs, seasons, and trends in our marketing efforts this year."
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