Shinsegae Chosun Hotel Opens 'Gravity Seoul Pangyo, Autograph Collection'

'Gravity Seoul Pangyo, Autograph Collection' Premier Deluxe Room interior.

[Asia Economy Reporter Seungjin Lee] Shinsegae Chosun Hotel's independent brand hotel, 'Gravity Seoul Pangyo, Autograph Collection,' will open on the 30th.

Gravity Seoul Pangyo, Autograph Collection (hereafter Gravity) is another independent brand hotel of Shinsegae Chosun Hotel with the brand philosophy of "energy that awakens the sleeping daily life."

Located in the center of Pangyo, Seongnam-si, Gyeonggi-do, Gravity is a total of 306 rooms in a building with 6 basement floors and 19 above-ground floors. It consists of three F&B outlets, a banquet hall called 'Space Ballroom,' an indoor swimming pool, fitness and GX rooms, collectively called the 'Gravity Club.'

Gravity's hotel space was completed by interior designer L?zaro Rosa-Viol?n from Barcelona, Spain, who interpreted the brand concept of gravity with the two keywords of levitation and balance.

Inside the rooms, the signature L-shaped sofa arrangement, wardrobe, and bathroom spaces are combined and separated to allow more efficient use of the rooms. Colors such as red, green, and gray are used along with floor-to-ceiling windows to enjoy natural light.

The bedding features the Chosun Cloud Collection. All rooms are equipped with Simmons' Beautyrest Collection and the Italian luxury bedding brand Frette to provide optimal comfort.

Especially, the top-tier Gravity Suite boasts perfect sleep with Simmons Beautyrest Collection's premium Black Classe Beach line and differentiates itself by having a separate cocktail bar prominently located within the dining space.

Additionally, Gravity developed a signature scent called 'Awaken Twenty' tailored to the brand, combining a distinctive bergamot fragrance with refreshing green citrus, offering guests an enchanting forest-like experience the moment they enter the hotel.

Comprising two floors, the spacious Gravity Club offers customers various themed programs, including dynamic GX programs such as Gravity Daily Fit and Tabata, as well as aqua activities and singing bowl sound therapy.

Gravity operates three diverse F&B outlets, incorporating Shinsegae Chosun Hotel's expertise to allow guests to feel vitality and energy not only through rest in the rooms but also through dining. These include the lounge & bar 'Zero-vity,' buffet restaurant 'Andish,' and Japanese cuisine 'Homurang.'

Furthermore, Gravity aims to serve as a modern hub within the community by revitalizing local areas such as Pangyo and Bundang through various programs and plans to operate as a lifestyle hotel brand representing both domestic and international markets.

Gravity plans to establish itself as a community space within local areas like Pangyo and Bundang through 'Gravity Time,' which offers entertainment and experiential content, and 'Gravity Tribe,' a community program tailored to different preferences.

Kim Sun-hee, General Manager of Gravity, stated, "Gravity Seoul Pangyo, a lifestyle hotel newly introduced by Shinsegae Chosun Hotel, will lead a new hotel culture by combining convenient yet meticulous Chosun Hotel customer service with attractive socializing content."

This content was produced with the assistance of AI translation services.