Genesis Launches Exclusive Financial Program 'G-FINANCE'
[Asia Economy Reporter Suyeon Woo] Genesis is launching a brand-exclusive financial program that allows up to 120 months of installment payments and 80% principal deferment.
Genesis announced that it will launch the brand-exclusive financial program 'G-FINANCE' and operate it starting from the 4th of next month. Genesis explained that this program was introduced to provide customers with more diverse options and enable them to purchase vehicles at reasonable prices, in line with the recent lineup expansion including the launch of the GV70.
In particular, the program features various customized financial products similar to the personalized sales method 'Your Genesis' system operated by Genesis. For installment products, new options were introduced by type?standard, deferment, and grace period?to reduce customer burden and expand choices. The standard type significantly extended the installment period from the current 12 to 60 months to 12 to 120 months.
For the deferment type, the deferment rate, which was up to 55% based on 36 months, can now be set up to 80%. For the grace period type, the principal grace period, which was previously only available for 12 months, can now be selected from 6, 12, 18, or 24 months. Additionally, regardless of the installment product type, early repayment fees are waived after the agreed installment contract has passed 25 months.
Lease and rent products are operated as economic-type products that provide a new car exchange service with a vehicle of the same class in case of an accident and a smart repair service that restores vehicle scratches and exterior damage for one year, and as selective-type products that allow customers to choose and use various additional services. For selective-type products, customers can freely select various essential services for vehicle use and maintenance, such as premium tinting, exterior polishing, and leather coating, thereby enhancing customer satisfaction.
Furthermore, the G-FINANCE program offers a special interest rate discount of up to 1.0% depending on the number of repurchases for installment plans, and for lease and rent, it increases repurchase benefits by providing a 2 million KRW discount when reusing the program.
Along with the launch of the G-FINANCE program, an annual subscription product for using Genesis vehicles has also been introduced. It is operated in two types: a 3-year subscription program that allows vehicle replacement every year and a 4-year subscription program that allows vehicle replacement every two years.
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A Genesis official said, "The G-FINANCE program focuses on enabling customers to enjoy the value of Genesis more freely and reasonably," adding, "We plan to continue enhancing customer satisfaction by providing various options and additional services in the future."
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