Yuhan-Kimberly Selects Actress Park Shin-hye as New Model for 'Good Feel'

[Asia Economy Reporter Kim Cheol-hyun] Yuhan-Kimberly announced on the 29th that it has selected actress Park Shin-hye as the new advertising model for its feminine care brand "Joheun Neukkim." A Yuhan-Kimberly official stated, "Joheun Neukkim, a leading feminine care brand, aims to grow into a brand that provides greater comfort to women together with the new model Park Shin-hye," adding, "We also plan to continue innovations to offer customers more comfortable and reliable products along with the new advertising campaign."

Along with the new model, they also participated in year-end charitable activities. Actress Park Shin-hye supported 90,000 sanitary pads for children and adolescents from low-income families in Korea through a project with Hope Friends, an international relief and development NGO affiliated with World Vision Korea. To join Park Shin-hye’s charitable efforts as the new model of Joheun Neukkim, Yuhan-Kimberly additionally provided 57,000 Joheun Neukkim sanitary pads to the World Vision regional child centers where Park Shin-hye serves as an ambassador. The sanitary pads provided through Yuhan-Kimberly’s participation were distributed to 690 individuals at six youth counseling centers in the Gwangju area recommended by World Vision.

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