Coway Selected as 'Best Air Purifier' in the US and Europe

New York Times Consumer Reports Wirecutter Selected 'Best Air Purifier'
Swedish Prisjkt Air Purifier Overall Ranking 1st Place for 4 Consecutive Years

Coway employees testing an air purifier. Photo by Coway

[Asia Economy Reporter Kim Heeyoon] Amid growing awareness of the novel coronavirus disease (COVID-19) and fine dust, the air purifier market is rapidly expanding at an annual rate of over 10%, and Coway is gaining attention for being selected as the best air purifier in the U.S. and European markets.

On the 28th, Coway announced that its air purifiers ranked first and second in the evaluation of The Best Air Purifier conducted by Wirecutter, the consumer report of the major U.S. daily newspaper The New York Times (NYT), in August. In particular, Coway’s air purifier proved its excellence by maintaining the number one position for two consecutive years following last year.

Coway Mighty (AP-1512HH), which was rated as the best air purifier, was selected as the best air purifier due to its excellent purification performance and high convenience for consumers. In Wirecutter’s own tests, Coway air purifiers reduced the pollution level of an approximately 12㎡ office by 98.9% within 30 minutes. Additionally, it demonstrated high standards in noise and convenience.

Coway air purifiers are also recognized for their excellence in the European market. In the comprehensive ranking of air purifiers on Prisjakt, Sweden’s largest price comparison site, Coway air purifiers ranked first for four consecutive years (2016?2019).

Industry experts evaluate that the secret to Coway air purifiers’ success in the global market lies in thorough analysis of consumer usage environments and research and development tailored to these conditions. Coway conducts 'IAQ (Indoor Air Quality) field tests,' analyzing air quality by visiting various locations in consumers’ actual living environments. According to Coway, the results obtained from IAQ field tests have led to improved air purifier product performance and the development of functional filters.

Since 2014, Coway has been accumulating big data by measuring and analyzing indoor air quality of air purifiers installed in customers’ homes. They conduct systematic consulting by analyzing approximately 196 billion pieces of air quality big data. The 'Air Doctor Service,' which analyzes air purification efficiency according to house structure and recommends the most suitable product, has gained great popularity among consumers.

A Coway official stated, "Coway air purifiers are recognized for their product quality not only domestically but also in overseas markets, enhancing Coway’s status," and added, "We will lead the global air purifier market based on innovative technology and understanding of consumers."

This content was produced with the assistance of AI translation services.