KST Mobility to Implement 'Eco-Friendly Electric Taxi Platform' in Jeju Island

Smart City Challenge Demonstration Project Progress

[Asia Economy Reporter Bu Aeri] KST Mobility, the operator of Macaron Taxi, announced on the 24th that it will conduct a demonstration project for the 'Jeju Smart City Challenge.'

The Smart City Challenge, led by the Ministry of Land, Infrastructure and Transport, is a project that fosters and supports services that solve urban problems using creative ideas from local governments, companies, and universities.

KST Mobility formed a consortium with 12 organizations including Jeju Special Self-Governing Province, Daily Blockchain, GS Caltex, KT, KAIST, Jeju National University, and JDC, and applied in May for the citizen-led smart hub 'e-Samda (3DA)' future (living) city, being selected for the Smart City Challenge project.

In this demonstration project, KST Mobility is responsible for developing and operating the eco-friendly MaaS (Mobility as a Service) platform app 'GREEGO,' sharing carbon-neutral micro-mobility such as ultra-small electric vehicles and electric bicycles, and operating demand-responsive shuttle buses.

The GREEGO app means 'connecting eco-friendly (GREEN) mobility (GO)' and is a service for reserving and paying for electric taxis Macaron Green, ultra-small electric vehicle Twizy, electric bicycle Macaron Bike, electric kickboards, and demand-responsive shuttle buses.

To implement this, KST Mobility established smart hubs where electric charging and eco-friendly micro-mobility can be shared at seven locations including GS Caltex gas stations, GS25 convenience stores, and E-Mart within Jeju Island. Residents and tourists of Jeju can use the registered mobility means on the app for 2,000 to 3,000 KRW per hour.

Jung Kyu-hong, Chief Technology Officer (CTO) of KST Mobility, said, "Based on the demonstration experience, we will advance the platform to integrate mobility with tourism content such as accommodation, food, and landmarks, enabling integrated reservation and payment."

This content was produced with the assistance of AI translation services.