"Two Functions at Once" Coway Releases Viral Video of 'Dual Clean Humidifying Air Purifier'

Powerful Air Purification and Natural Evaporation Humidification Features Presented with a 'DualClean' Message

Coway announced on the 24th that it has released a viral video for the Dual Clean humidifying air purifier titled "Dual for Even More Perfect Cleanliness." Photo by Coway

[Asia Economy Reporter Kim Heeyoon] Coway announced on the 24th that it has released a viral video for the Dual Clean humidifying air purifier titled "Dual Clean: Perfected Cleanliness."

According to Coway, the concept of this video is "Dual Clean, which adds comfortable humidification to air purified by powerful cleaning." The focus was on intuitively showcasing the core functions of the Dual Clean humidifying air purifier in terms of performance, hygiene, and maintenance through the keyword "Dual Clean."

In terms of performance, the video elegantly demonstrates the dual capabilities of powerful purification that removes 99.99% of ultrafine dust and comfortable humidification using a natural evaporation method that disperses ultrafine moisture particles widely and far throughout the space.

Regarding hygiene, the video clearly explains Coway’s exclusive "Water Lock Technology" that automatically controls water supply, the "Self Clean Function" that cleans the water tank every 90 minutes in humidifying mode, and the automatic drying of the humidifying filter in purification mode, highlighting innovations in hygiene.

For maintenance, the video intuitively shows how the upper design of the water tank allows for convenient emptying and refilling of water.

Shim Byunghee, Head of Marketing at Coway, said, "This viral video was planned to effectively promote the Dual Clean humidifying air purifier, which can solve the concerns of customers considering purchasing both an air purifier and a humidifier at the same time. We will continue to strive to widely promote our differentiated technology and services based on various marketing activities for Coway’s innovative products."

This content was produced with the assistance of AI translation services.