There Was a Food That Overcame the COVID-19 Surge... Samjin Eomuk's Distribution Sales Increased by 30% Compared to the Previous Year

‘Low-Sodium Eomuk’ Market Preemption … CEO Hwang Chang-hwan, "Focusing on Innovative Product Development and Distribution Network Expansion"

Samjin Fish Cake's newly launched Our Family's Select Fish Cake series.

[Asia Economy Yeongnam Reporting Headquarters, Reporter Kim Yong-woo] There was an item that increased sales even amid the economic crisis caused by COVID-19. It is the fish cake product familiar to the Korean palate.

Samjin Food (CEO Hwang Chang-hwan), which operates the representative fish cake brand Samjin Eomuk, increased sales in the distribution sector by as much as 30% compared to the same period last year.

Samjin Food has been developing and launching products that match the trends by understanding the fast-changing distribution market sensitive to consumer trends.

Since 2017, when Samjin Food began full-scale distribution network expansion under the Samjin Eomuk brand, it has consistently released products tailored to trends such as ‘eating alone’, ‘camping’, ‘home cooking’, ‘staying home’, ‘convenient snacks’, and ‘health’, as well as distribution store-exclusive products.

Customized products for solo meals and convenient snacks, such as ‘Samjin Eomuk Fisherman’s Bar’ and ‘Ddakhan-kki Eomuk’, gained great popularity at the roadshow of ‘H Mart’, the largest Asian supermarket chain in the U.S.

Also, ‘Samjin Eomuk Fisherman’s Bar’ maintains high sales in the same food category at Costco, a foreign-affiliated large supermarket.

Recently, with the prolonged COVID-19 pandemic, there have been many changes in consumer needs in the distribution industry. The number of consumers seeking healthy foods, ‘low-sodium’, and ‘low-sugar’ products has increased. ‘Low-sodium’ and ‘low-sugar’ have become new market trends.

Hwang Chang-hwan, who took office as CEO of Samjin Food in March this year, made ‘low-sodium fish cake’ the new growth engine of the fish cake market. The development speed of ‘low-sodium fish cake’ proceeded faster than the original schedule.

Hwang Chang-hwan, CEO of Samjin Food.

Samjin Food was able to achieve this because it participated in the 2019 sodium reduction project hosted by the Ministry of Food and Drug Safety in 2019 and succeeded in developing sodium reduction technology for fish cakes.

Afterwards, through the commercialization process in 2020, the ‘low-sodium fish cake’ was launched in the market as Samjin Eomuk’s ‘Our Family’s Meticulous Fish Cake’.

Samjin Eomuk’s ‘Our Family’s Meticulous Fish Cake’ has surpassed sales of 150,000 packs since its launch.

As the first low-sodium fish cake released in the industry, Samjin Eomuk’s ‘Our Family’s Meticulous Fish Cake’ was stocked in large marts with nationwide distribution networks such as Costco, E-Mart, and Homeplus within a month of its launch.

It is also listed on major e-commerce platforms such as 11st, Gmarket, and Market Kurly, building a diverse sales network.

Hwang Chang-hwan, CEO of Samjin Food, said, “We will invest generously in R&D for innovative product development,” and added, “I am confident that this will be a strong wing for Samjin Food to leap forward as a comprehensive food company providing healthy food.”

This content was produced with the assistance of AI translation services.