Gangwon-do Delivery App 'Ildansikyeo' Special Discount Event Sells 3 Billion Won in Two Days

5% Regular Discount Continues Until Year-End
Also, Starting January 1 Next Year, a 40 Billion KRW Annual 10% Special Discount Event Will Be Held

Gangwon-do Delivery App 'Ildansikyeo'

[Asia Economy Reporter Ra Young-cheol] Gangwon Province celebrated the introduction of online payment methods such as the delivery app 'Ildansikyeo' by launching a mobile 'Gangwon Gift Certificate' special discount event until the end of the year. However, just two days after the surprise year-end special discount event began, sales reached 3 billion KRW, leading to an early termination due to budget exhaustion.

In response, the province announced on the 24th that "even after the 10% special discount on the mobile Gangwon Gift Certificate ends, a 5% regular discount will continue until the end of the year within a monthly limit of 300,000 KRW per individual." It also stated that "the paper gift certificates will maintain the same 5% discount rate with a monthly limit of 300,000 KRW per individual as before."

Meanwhile, as part of COVID-19 countermeasures, the effects of consumer coupons, emergency disaster relief funds, and special discount events to stimulate consumption resulted in Gangwon Gift Certificate sales reaching approximately 140 billion KRW in 2020. The cumulative sales from 2016 to 2020 surpassed about 220 billion KRW, setting a new record.

According to the province, the annual sales for 2020 (as of December 22) were 119.7 billion KRW for paper certificates and 26.7 billion KRW for mobile certificates. The number of affiliated stores (as of December 22) was 34,195 for paper and 34,535 for mobile.

The province also announced plans to significantly expand mobile gift certificate distribution next year. Starting January 1, a year-round 10% special discount event for the mobile 'Gangwon Gift Certificate' will be held with a budget of 40 billion KRW (subject to early termination upon budget exhaustion). Additionally, efforts will continue to secure more affiliated stores to ensure convenient use for mobile gift certificate purchasers.

This content was produced with the assistance of AI translation services.