"Used Goods Trading and Popular Naver Cafes Around Me at a Glance"…Launch of Neighbor Service

[Asia Economy Reporter Bu Aeri] Naver Cafe has launched the 'Neighbor Service,' which gathers and displays news from cafes active in nearby areas.

According to Naver on the 24th, the 'Neighbor Service' can be accessed through mobile, web, and the Naver Cafe app.

The 'Neighbor Service' consists of three tabs: the 'These Days HOT' tab allows users to view the most popular posts around them recently. The 'Used Trading' tab lets users check used trading posts from cafes nearby where transactions can be made immediately. The 'Popular Neighborhood Cafes' tab offers a variety of popular cafes to explore.

The company explained that as the COVID-19 pandemic prolonged, increasing time spent at home and activities and consumption centered around 'my nearby area,' users' demand for neighborhood news grew.

According to Naver, the number of users accessing region-based cafes in December rose about 54% compared to January, and content production also increased by approximately 11%.

Before launching the Neighbor Service, Naver improved the regional units of cafes and boards last month, allowing more detailed settings from city/county/district to town/township/neighborhood levels.

While Naver Cafe primarily provided a service experience where interactions occurred within individual cafes that users joined, the Neighbor Service offers a regional-level service that allows users to easily access local news without joining each cafe.

Kim Jeongmi, Naver Group and CIC Chief Leader, stated, "About 40% of actively operating Naver Cafes are region-based cafes, making Naver Cafe the center of local communities where neighbors share news," adding, "We will continue to strengthen related functions so that hot local news can be shared faster and more conveniently."

This content was produced with the assistance of AI translation services.