Hapcheon-gun Wins Top Award in Urban Residents Rural Attraction Support Project Performance Evaluation

Positive Evaluation for Differentiated Programs Including Contactless Online Promotion in the COVID-19 Era

Hapcheon County Office building exterior (Photo by Hapcheon County)

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Hapcheon-gun, Gyeongnam Province announced on the 24th that it received the Grand Prize in the ‘2020 Urban Residents Rural Attraction Support Project’ performance evaluation hosted by the Ministry of Agriculture, Food and Rural Affairs.

This performance evaluation assessed 77 cities and counties nationwide that participated in the 2020 project, evaluating project implementation performance, infrastructure establishment and operation, project promotion, program operation activation, regional atmosphere creation, and differentiated achievements.

This year, the county supported the stable settlement of returnees to farming and rural areas through various policies such as operating the Return-to-Farming and Rural Support Center, managing agricultural startup complexes, running urban residents rural attraction support programs, and village-level integration education.

The county received favorable evaluations for differentiated programs such as operating a smart store jointly run by local residents and returnees to farming suited to local conditions, and non-face-to-face online promotion in the era of the novel coronavirus infection (COVID-19).

A county official said, “The Urban Residents Rural Attraction Support Project is a pledge project of the 7th local government administration, and next year, various programs such as experiencing rural life in advance will be carried out to induce the stable settlement of those wishing to return to farming and rural areas and to revitalize rural areas.”

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