Simmons Beds Sweep the Luxury Hotel Bed Market This Year

More than 3,000 Simmons Beds Installed in 5 New Luxury Hotels Opened This Year... 'Hotel Bed = Simmons' Formula

Simmons bed placed in the Cabana Suite at Mondrian Seoul Itaewon, which opened last August. [Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialty brand, has dominated the luxury hotel bed market this year.

Simmons Beds announced that it supplied its mattresses to the 'Grand Hyatt Jeju,' the last luxury hotel to open this year. With this, Simmons supplied over 3,000 products to all five newly opened or renovated luxury hotels nationwide this year, completing the formula 'hotel bed = Simmons.'

Earlier, Simmons had continuously installed its products starting with 'Lotte Signiel Busan' in June, followed by 'Mondrian Seoul Itaewon' in August, 'Grand Josun Busan' in October, and 'Grand Intercontinental Seoul Parnas' in early December, solidifying its position as the epitome of hotel beds.

At Lotte Signiel Busan, the top mattress collection of Simmons Korea, 'Beautyrest Black (suite rooms),' and 'Beautyrest The One H (standard rooms),' which uses double pocket springs to provide excellent support, were installed, filling all 260 rooms with Simmons beds.

Similarly, at Mondrian Seoul Itaewon, Beautyrest Black was placed in the suite rooms, and the 'Beautyrest Collection' was provided in the standard rooms, furnishing all 296 rooms with Simmons beds. At Grand Josun Busan, all 330 rooms were equipped with Beautyrest The One H.

Additionally, Simmons has secured a unique advantage in the hotel bed market by collaborating with luxury hotels to offer customized mattresses that meet the specific needs of each hotel.

Status of luxury hotels equipped with Simmons beds.
[Table=Simmons]

The recently reopened Grand Intercontinental Seoul Parnas features the 'Beautyrest-Parnas,' a collaboration between Simmons and the hotel, in its standard rooms. The 'Grand Hyatt Jeju,' which opened on the 18th with 1,600 rooms, also features the 'Beautyrest Hyatt,' a product developed jointly by Simmons and the hotel.

Beautyrest Black, mainly installed in hotel suites, is made with Simmons' proprietary technology using POSCO's triple helix structure high-carbon spring wire to create the 'Advanced Pocket Spring,' delivering delicate and sophisticated support.

It instantly responds to even the slightest movement of 0.0001㎨ during sleep, providing the best sleep environment throughout the night. Moreover, it is crafted using premium materials sourced worldwide, including pocket covers from Italy's Italfelt, Belgian linen fabric, and eco-friendly foam made from natural plant-based materials extracted from beans.

Simmons' reputation as a hotel bed brand is expected to become even stronger. In January next year, Simmons beds will be installed in all 271 rooms of the 'Grand Josun Jeju,' scheduled to open in the Jungmun Tourist Complex in Jeju Island, all 190 rooms of the 'Daegu Marriott Hotel & Residences' opening in Dong-gu, Daegu the same month, and all 326 rooms of the 'Fairmont Hotel' opening in Yeouido, Seoul in February.

Furthermore, 90% of Korea's famous luxury hotels, including Seoul Shilla Hotel, Andaz Seoul Gangnam, Four Seasons Hotel Seoul, and JW Marriott Hotel Seoul, have already chosen Simmons.

A Simmons representative said, "The fact that luxury hotels, which prioritize guest convenience and provide the best service, have chosen Simmons proves the excellent product quality and high brand trust of Simmons," adding, "We hope guests experience the true comfort of restful sleep that Simmons beds offer in luxury hotels."

This content was produced with the assistance of AI translation services.