Welcron Achieves Consumer-Centered Management (CCM) Certification for 4 Consecutive Times

First Bedding Company to Achieve in 2014, Highly Rated for Customer-Centered Management Practice

Welcron announced on the 21st that it has successfully been re-certified for the fourth consecutive time in the '2021 Consumer-Centered Management (CCM)'. Photo by Welcron

[Asia Economy Reporter Kim Heeyoon] Welcron announced on the 21st that it has successfully achieved re-certification for the fourth consecutive time in the 2021 Consumer-Centered Management (CCM).

The CCM certification is a system that evaluates whether a company organizes all its activities centered on consumers and continuously improves related management activities. Re-certification evaluations are conducted every two years, and in the second half of this year, 83 companies (22 newly certified, 61 re-certified), including Welcron, received certification after review by the CCM Certification Committee.

According to Welcron, since launching its functional bedding brand, it became the first bedding company to obtain CCM certification in 2014. It has practiced customer-centered management across all management activities, including establishing consumer information systems and consumer complaint management processes.

Based on its experience in operating consumer-centered management, Welcron explained that it received excellent evaluations from the review committee by achieving visible management results such as △introducing a systematic Customer Relationship Management (CRM) system △utilizing a one-on-one consultation system via KakaoTalk △improving the mobile version of the A/S and return system △producing CCM best practice videos.

A Welcron official stated, “With the achievement of the fourth consecutive CCM re-certification, we expect a more systematic consumer-centered management system to be established,” and added, “We will continue to do our best to provide enhanced customer service through various distribution channels such as department stores, agencies, and online malls.”

This content was produced with the assistance of AI translation services.