Business Community, Continued Donation Parade Despite COVID-19 Impact

On the 1st, the Love Temperature Tower was installed at the plaza in front of Seoul City Hall. The Community Chest of Korea, also known as Sarangui Yeolmae, will conduct the year-end and New Year neighbor-helping campaign "Hope 2021 Sharing Campaign" from today until January 31 of next year. This year's target amount has been lowered from 425.7 billion won to 350 billion won, considering the special fundraising conducted throughout the year due to COVID-19 and heavy rain damage. The Love Temperature Towers installed in 17 cities and provinces nationwide will see the mercury rise by 1 degree each time 3.5 billion won, which is 1% of the sharing target amount, is collected. Photo by Moon Honam munonam@

[Asia Economy Reporter Dongwoo Lee] As the spread of the novel coronavirus infection (COVID-19) continues for a prolonged period, the wave of corporate donations for neighborly love is ongoing again this year-end.

According to the business community on the 19th, major domestic groups such as Samsung, Hyundai Motor, SK, and LG donated a total of approximately 100 billion KRW to the Community Chest of Korea at the end of the year. The funds will be used in social contribution areas such as helping socially vulnerable groups become self-reliant and establishing an economic foundation.

Samsung Electronics generously donated 50 billion KRW to the Community Chest of Korea earlier this month. Since 1999 until this year, Samsung’s cumulative donations amount to a total of 670 billion KRW. At the suggestion of Vice Chairman Lee Jae-yong of Samsung Electronics, they also started purchasing NGO calendars from last year.

Previously, when COVID-19 spread, they donated 30 billion KRW in relief funds and directly provided Onnuri gift certificates worth 30 billion KRW to partner companies to revitalize the domestic economy.

Hyundai Motor Group delivered 25 billion KRW to the Community Chest of Korea on the 9th. Since 2003, Hyundai Motor Group has donated a total of 309 billion KRW over 18 years. They also participated in the 'Flower Bucket Challenge' to help flower farmers struggling due to the spread of COVID-19.

SK Group donated 12 billion KRW for neighborly love on the 17th. Since 1999, the cumulative donation amount is 176 billion KRW. SK Group Chairman Chey Tae-won is conducting support projects for marginalized groups with about 100 member companies through the social contribution coalition 'Happiness Alliance.' During the spread of COVID-19, they provided training facilities and about 2,300 group employees participated in a relay blood donation campaign.

LG Group also donated 12 billion KRW for neighborly love. Since 1999 until this year, LG has donated about 200 billion KRW to help those in need. Chairman Koo Kwang-mo donated 1 billion KRW to the International Vaccine Institute in July to help develop a COVID-19 vaccine.

This content was produced with the assistance of AI translation services.