Apple App Store Mandates Display of Information Collected by Apps

Applied to all developers for app updates and new registrations
Mandatory display of user tracking and identification data

[Asia Economy Reporter Han Jinju] Apple is implementing a policy that provides advance notice of what personal information is collected before installing an app from the App Store.

According to industry sources on the 15th, Apple recently made it mandatory for developers to submit information about personal data collection to the App Store when updating apps or registering new ones. Apple's new privacy policy applies to all apps on the App Store platform, including iOS, iPadOS, macOS, watchOS, and tvOS.

The personal data collection notices displayed on the App Store are categorized into ▲User Tracking Data ▲User Identification Data ▲User Non-specific Data. Tracking refers to connecting data collected for targeted advertising or ad effectiveness measurement to other companies' apps or websites. Tracking also includes sharing user and device data with intermediaries (brokers).

User Identification Data refers to data that links user accounts and identities to detailed information such as apps or devices. The types of data that can be collected by apps can be checked through the 'Summary.' There is also a privacy feature that manages the types of data accessible by the app after downloading.

At the developer conference (WWDC) last June, Apple announced that it would provide information on the App Store app product pages to help users easily understand the summary of privacy practices submitted by developers. This is to transparently provide users with information on whether data is collected by the app and whether data is used for tracking or identifying users.

This content was produced with the assistance of AI translation services.