Lexus Korea Holds Online Ceremony for 'Creative Masters Award'

Four Craft Artists Finally Selected... Production Cost Support of 10 Million Won Provided

[Asia Economy Reporter Kim Ji-hee] Lexus Korea announced on the 15th that it held an online awards ceremony for the four craft artists who were selected as the final winners of the ‘2021 Creative Masters Award’ on the 14th.

The ‘Lexus Creative Masters Award’ is a Lexus project to discover craft artists, designed to support emerging artists in the craft field and to create a culture of craftsmanship together with them. This year, under the theme ‘VISIONARY,’ works proposing ‘the tomorrow we must move toward beyond the stagnant today’ were solicited. Among a total of 207 applicants, artists Kim Ji-seon, Park Seong-hoon, Lee Da-sol, and Chae Min-woo were finally selected. Each of them was provided with a production fund of 10 million KRW.

The winning works will be completed as the ‘Lexus Edition’ through mentoring and work refinement with a panel of professional judges, and will be sold at Lexus’s automotive complex cultural space CONNECT TO and lifestyle edit shop Chapter1.

Lee Byung-jin, Executive Director of Lexus Korea, said, "Creative Masters is a social contribution program through talent development that has been held annually since 2017," and added, “We will continue to strive to demonstrate our role as a good corporate citizen by discovering and supporting emerging artists who continue their creative activities with their own beliefs and philosophies.”

This content was produced with the assistance of AI translation services.