CJENM O Shopping Division Introduces 'Asap Beauty' Collagen Stick

[Asia Economy Reporter Seungjin Lee] CJENM O Shopping Division announced on the 15th that it will newly launch its private brand (PB) edible cosmetic product, the ‘ASAP Beauty’ collagen stick. ‘ASAP’ is an abbreviation of the English phrase ‘as soon as possible,’ meaning it pursues optimal inner beauty easily, conveniently, and quickly.

The product contains four fruit ingredients?apple, strawberry, aronia, and pomegranate?all included in one packet. It also contains 1,000 mg of low-molecular fish collagen, the daily recommended amount, 4,000 mg of fructo-oligosaccharide, and hibiscus extract powder. The jelly stick type does not flow and can be easily consumed without water.

The ‘ASAP Beauty’ collagen stick is sold on CJmall at 158,000 KRW for 80 packets in 4 boxes. From the 16th to the 18th, it will also be introduced through the influencer commerce platform ‘Pick the Cell’ via the channel of influencer ‘Twinkle Sunny,’ who has over 300,000 followers. During this period, it can be purchased at a 50% discounted group purchase price of 79,000 KRW.

CJENM O Shopping Division has been developing and selling PB products exclusively for online sales, not TV home shopping, since the end of 2019. As the mobile ratio continues to increase, the strategy is to introduce specialized PBs targeting niche markets to meet diversified demand.

Han Ji-eun, head of the M Product Development Team at CJ ENM, said, “Going forward, we will expand the ‘ASAP Beauty’ series into various categories, including diet products, to offer products that meet customer demand for convenience and quick effects.”

This content was produced with the assistance of AI translation services.