SK Magic 'All Clean Air Purifier' Sells 10,000 Units in One Month... "One Unit Sold Every 3 Minutes"
Air Purifier Sales Increase Over 200% Compared to Previous Month and Over 180% Compared to Previous Year
[Asia Economy Reporter Kim Cheol-hyun] SK Magic announced on the 15th that the sales volume of its new product, the 'All Clean Air Purifier,' surpassed 10,000 units within one month of its launch. SK Magic evaluated this as a result of selling one unit every three minutes, establishing the All Clean Air Purifier as a leading product dominating the market within just one month of its release.
The All Clean Air Purifier is an eco-friendly product made with environmentally friendly synthetic resin. Its cylindrical structure allows 360-degree omnidirectional intake, simultaneously drawing in polluted air through the bottom without any blind spots, and emits clear and clean air. Although purified air is discharged, the fan and outlet, which are prone to accumulating dust and various pollutants and require separate maintenance, are designed so that anyone can easily detach and wash them by hand.
SK Magic explained that an analysis of total air purifier sales for the month of November, when the All Clean Air Purifier was launched, showed that sales increased by approximately 200% compared to the previous month and by more than 180% compared to the previous year. SK Magic analyzed that the increase in sales was mainly due to the recent surge in fine dust originating from China and the strengthened social distancing measures following the spread of the novel coronavirus infection (COVID-19), which led to increased indoor activities.
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An SK Magic representative said, "Sales continue to increase as the product is recognized for its unique feature as a 'washable air purifier' that can be cleaned with water, as well as being an eco-friendly product that considers the environment," adding, "We will continue to introduce differentiated products and services in the future."
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