KSA Awards 'AI Plus' Certification to Shinhan Card

AI-Enabled Hyper-Personalized System and Chatbot Certification

Im Young-jin, CEO of Shinhan Card (left), and Lee Sang-jin, Chairman of the Korea Standards Association, are taking a commemorative photo at the certification award ceremony.

[Asia Economy Reporter Kim Cheol-hyun] The Korea Standards Association (President Lee Sang-jin) announced on the 14th that it awarded Shinhan Card the AI+ certification, the first in the financial industry, recognizing the quality of its artificial intelligence products. The certification ceremony was held at the Symphony Hall in Shinhan Card's headquarters on the same day.

The AI+ certification system, an AI field certification, conducts testing and certification based on an objective AI quality evaluation model and international standards for quality management systems. Through this, it evaluates and certifies the quality level of AI products and services in terms of reliability, safety, and other aspects.

The Standards Association explained that it conducted tests on Shinhan Card's "Hyper-Personalization System 2.0" and "Chatbot 2.0 - FANi" focusing on quality characteristics and AI functions from the user's perspective. It also confirmed through on-site audits the management system that continuously improves the quality of AI products based on international standards, leading to the certification.

Lee Sang-jin, President of the Korea Standards Association, said, "We hope Shinhan Card will continuously maintain a system to guarantee the quality and reliability of AI convergence services, and the Korea Standards Association will also contribute to creating a high-quality AI industry ecosystem."

This content was produced with the assistance of AI translation services.