LS Gujaeun's Quiet Innovation: 'Agile Management'

Koo Ja-eun, Chairman of LS Mtron

[Asia Economy Reporter Kim Hyewon] The 'Agile Management Theory' of Koo Ja-eun, Chairman of LS Mtron and head of the LS Group Future Innovation Division, is creating a subtle wave of change within the organization as the project enters its second year. Agile refers to a management technique that creates creative innovation ahead of competitors through 'doing first, failing fast, learning what and how to improve from failure, and trying again.'

According to LS Group on the 14th, the Future Innovation Division will hold the '2020 LS Agile Demo Day' event online for three days starting today, sharing key achievements of the group's priority task, digital transformation (DT), and discussing future plans. Now in its second year following last year, this event is a place to share annual achievements derived by introducing agile management techniques within the holding company's Future Innovation Division and LS Cable & System, LS Electric, and LS Mtron. This year, due to COVID-19, the achievements will be shared with employees online through the homepage in a non-face-to-face manner.

This year's theme is 'Be Agile,' and it is organized as a place where employees can collectively think and discuss ways to become a truly agile company by creating videos not only of project cases but also behind-the-scenes interviews with participating employees and open discussions.

The main demo day tasks revealed this time are five projects: ▲ LS Cable & System's power distribution business sales and distribution online platform ▲ LS Electric's smart power distribution solution ▲ LS Electric's smart factory platform ▲ LS Mtron's iTractor service ▲ LS Tractor Partner app. LS plans to set demo tasks from existing businesses, define MVP (Minimum Viable Product - the minimum level of product valuable to customers), implement MVP (develop solutions and operation models), and finally commercialize and present new customer-centric business models.

Chairman Koo delivered a message video titled 'Request for Agile Transformation and Innovation.' He emphasized, "In a situation where industry boundaries are collapsing and the rules of the game are completely changing, we must not only make good products cheaply and well but also create new value for customers and change their experience," adding, "Agile transformation is a very effective method to provide differentiated value and experience to customers."

Chairman Koo also recalled his experience of secretly observing an agile project room, saying, "People usually imagine LS employees as gentle and sincere, but those participating in the project had the eyes of wild wolves and were completely immersed, which was quite refreshing." He added, "I confirmed the new possibilities of agile and gained confidence that we can also change," and concluded, "Agile is no longer a new concept within LS, and we plan to continue it until then."

This content was produced with the assistance of AI translation services.