Volvo Korea Opens New Bucheon Showroom and Service Center

[Asia Economy Reporter Suyeon Woo] Volvo Cars Korea announced on the 14th that it has opened the Bucheon showroom and service center as part of strengthening customer contact points and networks in the western Gyeonggi region.

Located at 423 Gilju-ro, Bucheon-si, Gyeonggi-do, at the Chunui intersection, the Volvo Bucheon showroom and service center officially began operations on this day. Operated by Volvo Cars Korea’s official dealer Aju Autrium, the showroom is situated in Bucheon, a transportation hub connecting Seoul and Incheon, which is expected to improve accessibility for customers in the western Gyeonggi area who previously traveled to Ilsan, Bundang-Pangyo, and other areas for services.

The Bucheon Volvo showroom, built on a total floor area of 1,684.3㎡ and four stories above ground, offers parking space for up to 25 vehicles. The first floor houses a reception area welcoming visitors and a 'Car Delivery Zone' providing premium services for customers receiving their vehicles. The second floor features a showroom that can display up to five vehicles.

Volvo Bucheon Showroom and Service Center

In particular, the service center located on the third floor is equipped with two open bays and three work bays, enabling maintenance of up to 20 vehicles daily. Technicians who have completed the Volvo Certified Professional Automotive (VCPA) program provide a unified premium service from reservation to repair, maintenance, and aftercare through the 'Volvo Personal Service (VPS)'.

Lee Yun-mo, CEO of Volvo Cars Korea, said, "With this new opening, we have established infrastructure that not only enhances customer accessibility in the western Gyeonggi region but also provides premium Volvo Cars services throughout the Seoul, Gyeonggi, and Incheon metropolitan areas." He added, "We will continue to strive to build infrastructure that can deliver premium Volvo Cars services anywhere nationwide in the future."

Aju Autrium, which operates the Volvo Bucheon showroom, is holding a prize event for visitors and customers who bring their vehicles in for service for one month to commemorate the new opening. Customers visiting the showroom will receive a Volvo tumbler, and those bringing their vehicles to the service center will be given a Volvo parking notification board. During the event period, visitors to the showroom and service center will be entered into a draw to win prizes such as a Bodyfriend massage chair, Dyson vacuum cleaner, a stay voucher for the RYSE Autograph Collection hotel, and an iPad.

Volvo Cars Korea announced plans to strengthen its services through the launch of the integrated service brand 'Service by Volvo' in June and plans to expand its service network by 93% by 2023. In October, it also ranked first among European brands in after-sales service satisfaction in the 2020 Consumer Insight survey.

This content was produced with the assistance of AI translation services.