Coway Selected as One of Korea's Top 100 Brands for 12 Consecutive Years

Ranked 40th Among Korea's Top 100 Brands with a Total Score of 857.5 Points

[Asia Economy Reporter Kim Cheol-hyun] Coway (CEO Lee Hae-sun) announced on the 14th that it has been selected for the "Top 100 Brands in Korea 2020" by Brandstock, a brand value evaluation company, for 12 consecutive years.

The Top 100 Brands in Korea is a brand value evaluation certification system that selects and announces the top 100 brands with high BSTI (BrandStock Top Index) scores. The perfect BSTI score is 1000 points, and this year's comprehensive top 100 brands were selected based on BSTI rankings from January to November of this year.

In this survey, Coway scored a total of 857.5 points in BSTI, ranking 40th. The ranking rose by one place compared to the previous year. The brand stock index received 619.6 points (out of 700), and the consumer survey index received 237.9 points (out of 300). In particular, Coway has been selected as one of the Top 100 Brands in Korea for 12 consecutive years since 2009, proving itself as one of the leading domestic brands.

Coway is a company leading the domestic environmental home appliance market with products such as water purifiers and air purifiers. In October last year, it introduced the 'Icon water purifier,' and in November, it launched the 'Dual Clean humidifying air purifier,' which innovated three elements: hygiene, management, and performance. Also, it began its full-scale overseas expansion by entering Malaysia in late 2007, growing to the extent that it is called a 'national company' in Malaysia, and currently exports products to about 50 countries including the United States, China, Thailand, and Indonesia.

A Coway official said, "Coway is a company that provides products and services that care for water, air, sleep, and overall daily life, taking responsibility for customers' health and striving to make life convenient," adding, "We will continue to work hard to become a company that customers can trust and a company essential to their daily lives."

This content was produced with the assistance of AI translation services.