'Vaporware' and 'Elevator Pitch' Alternatives Recommended as 'Shingiru Product' and 'Key Point Delivery'

Say "Wongeok Dolbom" Instead of "Tele Care" View original image


The Ministry of Culture, Sports and Tourism and the National Institute of the Korean Language recommended on the 14th that 'tele care' be replaced with the Korean term 'won-gyeok dolbom' (remote care). They also suggested 'singiru sangpum' (mirage product) and 'yojeom jeondal' (point delivery) as Korean alternatives for 'vaporware' and 'elevator pitch,' respectively.


'Tele care' refers to a service that uses information and communication technology to monitor the physical signs and daily activities of elderly or vulnerable individuals at a distance. The selection of the alternative term 'won-gyeok dolbom' was based on a survey. In a public acceptance survey of about 600 people, 96.9% of respondents answered that it was appropriate.


'Vaporware' means products or services that have announced plans for sale or distribution but have not yet been executed. 'Elevator pitch' refers to the act of explaining a product, service, or plan briefly during the short time it takes to ride an elevator to another floor. The Ministry of Culture, Sports and Tourism and the National Institute of the Korean Language decided on the alternatives 'singiru sangpum' and 'yojeom jeondal' at the new word meeting held from the 4th to the 6th.



The new word meeting is a committee that provides Korean alternative terms that are easy for the general public to understand before difficult foreign neologisms spread. Experts from various fields such as Korean language, foreign languages, education, publicity and publishing, information and communication, and media participate. The Ministry of Culture, Sports and Tourism and the National Institute of the Korean Language plan to continuously promote the use of these alternatives proactively by government ministries and media outlets.


This content was produced with the assistance of AI translation services.

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