Hyundai Card's 'PLCC' Worked... 'Smile Card' Surpasses 1 Million Issued in 2.5 Years Since Launch

Over 1 Million Smile Cards Issued in 2 Years and 6 Months Since Launch Exclusive to eBay Korea

[Asia Economy Reporter Ki Ha-young] The eBay Korea exclusive credit card (PLCC), ‘Smile Card,’ has surpassed 1 million issued cards just 2 years and 6 months after its launch. Considering the short history of domestic PLCCs and the product characteristics that offer benefits concentrated on specific companies, Hyundai Card explained that this is an achievement beyond expectations.

According to Hyundai Card on the 14th, Smile Card, first introduced in June 2018, recorded a cumulative 111.47 million transactions. The total cumulative payment amount reached 4.0931 trillion KRW.

Among Smile Card members, the member who used the card the most made a total of 26,421 transactions, and the largest single payment amount was 73,965,256 KRW.

Hyundai Card cited the ‘strong rewards’ benefits and the marketing synergy between the two companies as the success factors for Smile Card surpassing 1 million issued cards in a short period.

Smile Card offers up to 2% Smile Cash accumulation regardless of the previous month’s performance and accumulation limits (3% when paying for Smile Delivery products), and the accumulated Smile Cash can be used at Gmarket, Auction, G9, and SmilePay affiliated stores.

Additionally, the two companies created various marketing synergies through cooperation. They introduced an issuance process that completes screening within 30 seconds after card application and enables online use. During the Big Smile Day season, they provided separate additional benefits for Smile Card members and conducted various marketing activities such as Smile Club annual fee cashback events.

A Hyundai Card official said, “It was effective that the two companies closely analyzed the consumption and lifestyle characteristics of eBay members and incorporated them into the Smile Card benefits.” He added, “We will further strengthen the teamwork of the two companies, which operate organically like one team, and continue the success story of Smile Card.”

Meanwhile, Hyundai Card and eBay are conducting various events to celebrate the issuance of 1 million Smile Cards. Until the 20th of this month, Gmarket, Auction, and G9 are holding a roulette event offering discount coupons up to 30,000 KRW, and there is also an event where participants receive Smile Cash by answering quizzes. Additionally, among members who take a photo of their Smile Card and upload it on Instagram with the designated hashtag, the first 300 will receive special Smile Card goods.

This content was produced with the assistance of AI translation services.