Lotte ON Launches Full-Scale Year-End Marketing Campaign Until the 27th

[Asia Economy Reporter Cha Min-young] Lotte ON proposes a safe Christmas to enjoy non-face-to-face.

To celebrate the Christmas and year-end season, Lotte ON will offer discounts on gifts and home party products from the 14th to the 27th. In a situation where it has become difficult to meet in person due to the recent strengthening of social distancing measures, this event was planned for customers who want to safely purchase gifts online to convey their feelings and prepare simple home parties to enjoy the year-end.

First, from the 14th to the 22nd, the ‘Lotte ON Santa Market’ event will be held, offering up to 40% discounts on toys, accessories, luxury goods, home party food, and tableware. Every day, the first 10,000 customers who purchase over 30,000 won will receive two 5,000 won discount coupons. Also, during the event period, customers will receive up to 20,000 L.Points based on the number of purchases over 50,000 won.

In December, the month with the highest demand for toys, popular LEGO products such as the ‘LEGO Classic Building Box’ and ‘LEGO Speed Champions Nissan GT-R Nismo’ will be offered at up to 40% discount, with additional discounts on December 16th designated as LEGO Day. Also, the beloved national plush toys ‘Jellycat Bunny’ and ‘Fiesta Kitchen Play Neo’, as well as popular Hello Carbot series for boys like ‘Hello Carbot Sky Swat X’ and ‘Hello Carbot Pentastorm X’ will be available at discounted prices.

Jewelry, watches, and wallets popular as Christmas gifts among couples will also be offered at discounted prices. The ‘Didier Dubot Signature D Earrings’, recently gaining popularity after being worn by celebrities in a popular drama, will be available for 178,200 won. The ‘Stonehenge 14K 0.1 Carat Diamond Necklace’, symbolizing eternal love, will be sold for 338,300 won.

Additionally, gifts for men are prepared at up to 30% off the maximum retail price. The ‘Montblanc Sartorial 8cc Men’s Bifold Wallet’ will be sold in the 240,000 won range, the ‘Montblanc Sartorial Card Business Wallet’ in the 160,000 won range, and the ‘Valentino Rockstud Card Wallet’ in the 180,000 won range.

Due to the increase in demand for small-scale home parties amid the COVID-19 pandemic, related products are also prepared. Home party foods such as the ‘Fresh Easy Romantic Christmas Steak Set’, which includes steak, pasta, and caprese, and ‘Maniker FNG Basa-sak Whole Chicken + Basa-sak Chicken Drumsticks’, which can be easily enjoyed with alcohol, are offered at affordable prices.

Meanwhile, at Toysrus Mall operated by Lotte Mart, an event is ongoing until the 27th where customers purchasing Frozen toys can enter a draw to win a stay at the Grand Hyatt Seoul Hotel. Popular products include the ‘Frozen Arendelle Castle Set’ and ‘Frozen Fashion Doll Forever Elsa’, priced at 99,000 won and 41,300 won respectively.

From 11 a.m. on the 17th, Lotte ON will hold a live broadcast titled ‘Toysrus Recommends Fail-proof Christmas Gifts’. During the broadcast, popular products such as Frozen, Marvel, and Nerf will be sold at discounted prices, and various gifts will be given to customers who purchase during the broadcast.

Im Hyun-dong, head of the product division at Lotte e-commerce, said, “Lotte ON is gearing up to capture the year-end season demand, including Christmas gifts and home party-related products, two weeks before Christmas. We have prepared various products such as popular gift items like LEGO, necklaces, luxury goods, home party foods, and premium brand tableware at affordable prices.”

This content was produced with the assistance of AI translation services.