Woori Card Wins Ministerial Award at the 22nd Korea Brand Awards

'Cardui Jeongseok' Brand Value Recognized

[Asia Economy Reporter Ki Ha-young] Woori Card announced on the 11th that it received the Minister of Trade, Industry and Energy Award at the '22nd Korea Brand Awards.'

This award was made possible as 'Card's Jeongseok,' which has been consistently loved by customers, surpassed 8 million accounts last month. The key to its popularity is attributed to customized services reflecting changes in consumption patterns and an aesthetically pleasing card plate design utilizing Korean motifs, enhancing design satisfaction.

To celebrate the award, Woori Card is also holding an SNS event. Until the 19th of this month, those who write supportive comments on Instagram and Facebook will be entered into a draw to win Woori Card collaboration branded products: Pinkfong Picnic Table (10 winners) and Cookie Run Travel Kit (10 winners).

Lee Seung-chul, head of Woori Card's branding team, said, "We are pleased that the Card's Jeongseok brand value has been recognized through customer-centric branding activities based on systematic big data analysis," adding, "We will continue to strive for brand innovation that puts customers first."

Meanwhile, the 'Korea Brand Awards' is the only government award related to branding in Korea. It selects and awards brands of companies, local governments, and other organizations that have contributed to national economic development by enhancing market competitiveness through creative brand management and fostering excellent brands.

This content was produced with the assistance of AI translation services.