SkinRx Lab Receives Export Tower Award for $5 Million

[Asia Economy Reporter Yujin Cho] Basic Six, which operates the dermacosmetic brand SkinRX Lab, has been awarded the $5 million Export Tower.

Basic Six announced that it received the $5 million Export Tower at the ‘57th Trade Day Ceremony’ held on the 8th at COEX in Samseong-dong, Seoul.

The Trade Day Ceremony, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea International Trade Association, selects companies that have pioneered overseas markets and contributed to export promotion, awarding orders, medals, commendations, and Export Towers based on export performance.

Basic Six’s SkinRX Lab expanded exports of its flagship product, Madecera Cream, to North America and Southeast Asia, broadening the K-beauty market, and was recognized for this achievement with the $5 million Export Tower award.

In particular, due to explosive popularity in Thailand, the brand simultaneously entered 1,060 Seven-Eleven stores in the Bangkok area?which account for over 70% of the convenience store market in Thailand?and online malls in June, increasing accessibility to local consumers in the untact (contactless) era despite the economic crisis caused by COVID-19.

The products launched include ▲Madecera Cream, ▲Madecera Express Mask, and ▲Waterful Sun Up Plus, which meet the needs of Southeast Asian consumers in hot and humid climates.

A Basic Six representative said, “It seems that the SkinRX Lab brand has become recognized not only domestically but also globally. We are very pleased and honored to have quickly established ourselves as a popular brand not only in the U.S. but also in Southeast Asia, including Thailand, and to have received the Export Tower. We plan to continue actively developing products and launching items with export competitiveness.”

This content was produced with the assistance of AI translation services.