Samsung Electronics' Online CES Theme for Next Year: 'A Better Everyday Life'

Exhibition hall view of CES 2020 attended by Samsung Electronics.

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics announced on the 11th that it will participate in 'CES 2021,' the world's largest electronics and IT exhibition held online for four days starting January 11 next year, under the theme 'Better Normal for All.'

On the first day of the event, January 11, Samsung Electronics plans to hold a press conference to introduce innovative products and services based on technologies such as artificial intelligence (AI), Internet of Things (IoT), and 5th generation mobile communication (5G) that enable consumers to realize a better daily life.

Samsung Electronics incorporated the meaning of contributing through people-centered technology and innovation so that the era of non-face-to-face and new normal caused by the spread of COVID-19 can evolve into a 'Better Normal' throughout the conference and the entire event.

Samsung Electronics will also participate in the digital showcase hosted by CES, introducing numerous representative products including those that received CES Innovation Awards. The digital showcase will operate for a month starting from the 12th. Additionally, around the same time as CES 2021, Samsung will hold an online event called 'TV First Look' to unveil next year's TV strategic products separately.

Meanwhile, CES is the world's largest electronics and IT exhibition where global companies showcase a large number of innovative new technologies and products every year. CES 2021 will be held online for the first time in history due to the impact of COVID-19.

This content was produced with the assistance of AI translation services.