Doosan Infracore Wins 'Brand Innovation Award' at Web Award Korea

[Asia Economy Reporter Ki-min Lee] Doosan Infracore announced on the 11th that it won the Brand Innovation Grand Prize at the 'Web Award Korea 2020' hosted by the Korea Internet Professionals Association. This is the first time a construction machinery company's website has won an award at the Web Award Korea.

Web Award Korea is the most prestigious web evaluation awards ceremony in Korea, now in its 17th year. It evaluates 447 websites based on 18 indicators across six categories: visual design, user interface (UI) and user experience (UX), technology, content, service, and marketing. This year, a total of 692 companies, including clients and production companies, participated.

Doosan Infracore submitted its officially renovated corporate website this year and won the Brand Innovation Grand Prize. The official Doosan Infracore website was designed with the concept of an advanced company leading the Fourth Industrial Revolution, moving away from the traditional image of construction machinery and engine industries. It matched Doosan Infracore’s construction machinery brand color, ‘Kairos Orange,’ with black, and structured pages mainly with image content to create an innovative and dynamic image.

Considering the global business environment, Doosan Infracore also applied responsive website technology that operates smoothly across various environments from PC to mobile in different overseas regions. The website was improved to classify products available for purchase by region according to customers’ desired purposes and specifications, and to connect them to dealers, greatly enhancing customer convenience.

The judging panel commented, "The overall UI composition is clean, and the design is differentiated according to each content, which is impressive," adding, "It effectively captures the grand concept of the machinery industry while appropriately blending elements of interest."

A Doosan Infracore official said, "We focused on expressing the brand identity as Korea’s top machinery company and an innovative company leading the Fourth Industrial Revolution," and added, "Analyzing visitor demands and big data to maximize customer usability received high praise."

This content was produced with the assistance of AI translation services.