Goheung-gun, Large Agricultural Products Online Sales Business Agreement

Post-Corona Era Non-Face-to-Face Untact Market Strategy

[Goheung=Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] On the 9th, Goheung-gun, Jeollanam-do, and the agricultural corporation Gamdong Co., Ltd. (CEO Oh Deokhyun) announced that they have agreed to work together to expand the online market for Goheung agricultural and marine products.

On the 8th, Goheung-gun signed a business agreement to expand online sales of safe and high-quality agricultural and marine products from Goheung at the Palyongsan Hall in the county office, with about 10 officials including County Governor Song Gwigeun and CEO Oh Deokhyun in attendance.

This agreement was promoted to expand the entry of Goheung agricultural and marine products into the untact market and to conduct effective brand marketing, as the importance of the non-face-to-face online market has increased due to COVID-19.

The contracting company, Gamdong Co., Ltd., is an agricultural corporation specializing in online sales of agricultural products, which recorded sales of 19 billion KRW in 2019. It is a specialized sales vendor company with a sales network in 34 online shopping malls including 11st, Coupang, and SSG.com.

This year, Goheung-gun promoted a special online promotion sale of fresh Jutae garlic and peaches on 11st together with Gamdong Co., Ltd., recording sales of about 120 million KRW. Currently, a special online sale of nine seafood items including cockles and scallops is being held through 11st until the end of the year.

Through this agreement, Goheung-gun and Gamdong Co., Ltd. will cooperate for the next two years in producing fresh and safe agricultural and marine products, establishing an online market supply system, and joint marketing, aiming for 2 billion KRW in sales of Goheung agricultural and marine products. They will also collaborate to diversify seasonal products such as Hallabong and Chamdarae in the future.

County Governor Song Gwigeun said, “Due to aging, our county’s producers are inevitably vulnerable to selling agricultural products online,” and added, “We will cooperate with Gamdong Co., Ltd. so that farmers can focus only on production and sell more of our county’s agricultural and marine products in the online market.”

Meanwhile, Goheung-gun has been making every effort to expand brand marketing by increasing sales of Goheung agricultural and marine products in the non-face-to-face online market in response to COVID-19, including signing entry agreements with Amazon in the U.S. in July and Weidian in China in October.

This content was produced with the assistance of AI translation services.