"LG Chem Ranks First in Interest, Samsung SDI Tops Favorability"

[Asia Economy Reporter Park So-yeon] Amid a surge in postings about electric vehicle battery companies this year, LG Chem was found to be the electric vehicle battery company with the highest level of interest.

LG Chem also showed the highest increase rate in interest compared to the same period last year. Samsung SDI had the highest consumer favorability.

On the 9th, the Global Big Data Research Institute announced that it conducted big data analysis on three major domestic electric vehicle battery companies across 220,000 sites on 12 channels including news, communities, YouTube, Instagram, companies, and public institutions, revealing these results.

The survey period was from January 1 to November 30, 2020, and a comparative analysis with the same period in 2019 was also conducted.

The brands analyzed were ranked by 'amount of information' in 2020 as ▲LG Chem ▲Samsung SDI ▲SK Innovation.

Since all three companies have business areas beyond electric vehicle batteries, the search was conducted using the method 'company name + electric vehicle, battery.'

As a result of the analysis, LG Chem recorded a total of 200,219 online posts (total information volume) this year, a sharp increase of 116,487 posts or 139.12% compared to 83,732 posts in the same period last year, ranking first in both total information volume and growth rate.

The second highest information volume was Samsung SDI with a total of 108,166 posts. Samsung SDI had fewer posts than SK Innovation last year with 49,079 posts, but this year increased by 59,087 posts or 120.39%, rising to second place in interest.

SK Innovation showed a strong increase from 55,835 posts last year to 99,996 posts this year, an increase of 44,161 posts or 79.09%, but this was lower than LG Chem and Samsung SDI.

The institute also analyzed the favorability of the three major electric vehicle battery companies.

In terms of net favorability, calculated by subtracting the negative rate from the positive rate, Samsung SDI ranked highest at 31.04%, followed by SK Innovation (27.00%) and LG Chem (23.98%).

A representative from the institute said, "The gap in interest between LG Chem and Samsung SDI, and SK Innovation widened further this year compared to last year, showing a concentration trend toward LG Chem. Although LG Chem has the lowest favorability, it is not at a low level compared to other industries."

This content was produced with the assistance of AI translation services.