Sangju City, First Shipment of New Strawberry Variety 'Alta King' ... "Anticipating Overseas Market Domination"

'Seolhyang' Variety Likely to Be Replaced Due to Flesh Softness Limiting Distribution

Cultivation scene of the new strawberry variety 'Alta King' at a strawberry farm in Sangju.

[Asia Economy Yeongnam Reporting Headquarters, Reporter Park Dong-wook] Sangju City in Gyeongbuk announced on the 9th that a local agricultural corporation shipped the new strawberry variety 'Alta King' for the first time this year on the 7th.

'Alta King' is a strawberry variety registered for plant variety protection in 2019 at the Gyeongbuk Agricultural Research and Extension Services. It features large fruit, high sugar content, and a distinctive excellent aroma. In addition, its firm flesh resists bruising, making it a key item expected by Sangju City to boost domestic and international distribution.

Forty strawberry farms in Sangju City (cultivation area of 16 hectares) cultivate the 'Seolhyang' variety, known for its good taste, strong resistance to pests and diseases, and juicy, sweet and sour flavor, generating annual sales of 2.5 billion KRW. However, due to the soft flesh, it has limitations in marketability, resulting in challenges in domestic and international distribution.

A Sangju City official stated, "We are doing our best to foster and distribute export-specialized new strawberry varieties to produce high-quality agricultural products, thereby revitalizing domestic and international distribution and increasing farmers' income."

This content was produced with the assistance of AI translation services.