MINI Korea Opens Online Car Sales Channel... Limited Edition Model Launch

First Online-Exclusive Model 'MINI JCW GP Inspired Edition' Unveiled

[Asia Economy Reporter Kim Ji-hee] MINI Korea announced on the 8th that it will open a new online sales channel, ‘MINI Shop Online,’ on the 9th and introduce its first online limited model, the ‘MINI JCW GP Inspired Edition.’

MINI Shop Online is an online vehicle sales channel where limited edition MINI models can be simultaneously accessed nationwide. The entire process from vehicle unveiling to contract and purchase is conducted online, with a chatbot service available to assist customers with inquiries during the purchase process. The vehicle delivery process for pickup is conducted offline. MINI Korea plans to showcase various limited edition models, previously available offline, exclusively through MINI Shop Online in the future.

On the opening day, the 9th, the first online limited model, the ‘MINI JCW GP Inspired Edition,’ will be released in a limited quantity of 25 units. The MINI JCW GP Inspired Edition is inspired by the ‘MINI JCW GP,’ which was released worldwide in a limited run of 3,000 units, and is characterized by a unified racing car sensibility reflected both inside and outside the vehicle.

First, the body features the GP model’s exclusive color, Racing Grey Metallic, with the roof and mirror caps finished in Melting Silver to create a sporty atmosphere. Additionally, the sides are equipped with JCW Carbon Side Scuttles and JCW Side Stripe decals.

Inside, the vehicle is equipped with a GP steering wheel wrapped in Nappa leather and JCW Dinamica sport seats that help the driver maintain a stable posture even during sporty driving. The dashboard panel, door sill plates, and floor mats are adorned with the GP logo, adding to the exclusivity of this limited edition model.

The MINI JCW GP Inspired Edition is the first MINI hatch model to feature advanced driver assistance systems such as ‘Driving Assistant,’ which includes front emergency warning, braking, and high beam assist functions, and ‘Parking Assistant,’ which aids in easy parking. Additionally, the combination of the JCW multifunction display and head-up display allows for more intuitive access to various driving information. Premium convenience features such as Comfort Access, a panoramic glass roof, and a Harman Kardon speaker system are also standard.

Powered by a JCW TwinPower Turbo 4-cylinder gasoline engine, it delivers a maximum output of 231 horsepower and a peak torque of 32.6 kg·m. It is equipped with an 8-speed Steptronic Sport automatic transmission, accelerating from 0 to 100 km/h in just 6.1 seconds.

The price of the MINI JCW GP Inspired Edition is 52.9 million KRW, based on a 3.5% individual consumption tax rate.

This content was produced with the assistance of AI translation services.