"Archery Korea" Recognized for Contributions... Hyundai Motor Receives Korea Sports Mecenat Award

[Asia Economy Reporter Kiho Sung] Hyundai Motor Company announced on the 8th that it received the Minister of Culture, Sports and Tourism Award in the Chairman Company category at the ‘1st Korea Sports Mecenat Awards Ceremony’ held at the Imperial Palace Hotel in Gangnam-gu, Seoul.

The Korea Sports Mecenat Awards Ceremony is a newly established event this year to encourage member sports organizations’ chairman companies and sponsors who have contributed to the development of Korean sports.

The Ministry of Culture, Sports and Tourism and the Korean Sports Council selected three chairman companies and seven sponsor companies by evaluating ▲period of contribution ▲financial contribution ▲contribution to the development of sports organizations ▲contribution to strengthening international sports competitiveness ▲contribution to performance improvement.

The Korea Archery Association recommended Hyundai Motor Company as a candidate for the chairman company category on behalf of Hyundai Motor Group, which has contributed to the development and performance improvement of Korean archery for 35 years, and Hyundai Motor Company was selected as the award-winning company at the first ceremony.

Hyundai Motor Group continuously supports Korean archery in various ways so that it can establish itself as a leader in the global archery community.

Since Honorary Chairman Mong-Koo Chung took office as the president of the Korea Archery Association in 1985, Hyundai Motor Group has fully supported the Korea Archery Association for 36 years, passing the baton to Chairman Euisun Chung, who currently leads the association. This is the longest period of sponsorship for a single sports association in Korea.

Thanks to Hyundai Motor Group’s sponsorship, Korean archery has achieved the best results in international competitions among domestic sports disciplines. In the Olympics alone, it has won 23 gold medals, 9 silver medals, and 7 bronze medals since 1984, and in the Asian Games, it has won 33 gold medals, 15 silver medals, and 13 bronze medals since 1986.

Hyundai Motor Group hosted the world’s largest ‘Hyundai Motor Company Mong-Koo Chung Korea Archery Tournament’ in 2016 and 2019, and supported the introduction of innovative training methods and equipment incorporating the latest technology, leading to performance improvement.

It supports promising archery athletes by providing equipment and competition participation expenses, and for the general public, it has held club events and implemented projects to promote recreational sports, striving to expand the base of archery.

Additionally, it has hosted the ‘International Archery Tournament’ seven times since 1994, the ‘World Archery Championships’ in 1985 and 2009 in Korea, and has served as the chairman company of the Asian Archery Federation since 2005, contributing to strengthening the international competitiveness of Korean archery.

A Hyundai Motor Company official said, “We are honored to be recognized for contributing to Korean archery establishing itself as a world leader,” and added, “We will continue to walk together with the Korea Archery Association to improve the competitiveness of Korean archery and popularize the sport.”

This content was produced with the assistance of AI translation services.