Hyundai Card "Difficult-to-Read Product Guides, Now Listen to Them by Voice"

Developed for visually impaired and elderly who have difficulty reading product guides
Professional voice actors read key product details and important subscription notes directly

[Asia Economy Reporter Ki Ha-young] Hyundai Card announced on the 8th that it will launch the 'Product Guide Voice Support Service,' the first of its kind in the domestic financial sector, to help people with disabilities and the elderly safely use financial products.

This service provides an audio narration of the key product details and important notes listed in the product guide to customers applying for card issuance. It was created to reduce the inconvenience experienced by visually impaired and elderly customers who have difficulty reading text when using financial services.

The development of Hyundai Card's 'Product Guide Voice Support Service' began from concerns that densely written small print in product guides could lead to incomplete sales for visually impaired or elderly customers with poor eyesight. Especially as most financial services have become digitalized and card issuance mainly occurs online, it was deemed necessary to have a system to assist these digitally marginalized groups.

This service is the first attempt in the domestic financial sector to kindly convey key product information and precautions through the voice of a professional narrator. Anyone can listen by accessing the card issuance application page on Hyundai Card's online website or Hyundai Card application (app). It goes beyond the existing service, which uses a dedicated app to read content in a robotic voice when scanning a QR code printed on paper product guides.

Hyundai Card stated, "Starting with the Starbucks Hyundai Card on the 3rd, voice guidance will be added to the Baemin Hyundai Card on the 11th, and we plan to expand this to major products in the future."

A Hyundai Card representative said, "With the spread of the novel coronavirus infection (COVID-19), the sale of financial products is rapidly shifting to non-face-to-face methods, making consideration for digitally marginalized groups more urgent than ever. Hyundai Card will continue to meticulously address even the smallest inconveniences customers may feel and do its best to protect consumer rights."

This content was produced with the assistance of AI translation services.