Adidas Releases Collaboration Sneakers with Prada

'A+P Luna Rosa 21'

[Asia Economy Reporter Yujin Cho] Global leading sports brand Adidas announced on the 8th that it has released a new collaboration sneaker with Italy's Prada called the 'A+P Luna Rossa 21'.

This collaboration product was designed inspired by the new AC75 Luna Rossa boat and iconic sneakers. It commemorates the shared legacy of excellence in sports upheld by both brands, aiming for a design that feels like an extension of the athlete's body, featuring a sleek silhouette, a lightweight appearance both when worn and viewed, and added flexibility for stable comfort. The performance-enhancing version is worn by the actual Luna Rossa Prada Pirelli team in competitions, while a lifestyle version is released for general consumers.

Reflecting the philosophy of innovation and sustainability held by both brands, the product is made with eco-friendly materials. The upper is constructed from Primegreen, a high-performance material using recycled components. The hydrophobic E-TPU shell provides flexibility, excellent breathability, and waterproof functionality. The ergonomically designed EVA tongue and transparent, soft synthetic suede inner emphasize that this is a shoe made for sailing performance. Additionally, the midsole with Boost material and the fully wrapped outsole enhance protection and durability while allowing free movement of the foot.

This collaboration product is available at the official Adidas online store, Adidas Hongdae Brand Center, Prada e-commerce site, Prada Cheongdam flagship store, and Prada Shinsegae Department Store Gangnam men's store.

This content was produced with the assistance of AI translation services.