Daewoo Construction Launches 'Maumdaegyo' Campaign with University Student Ambassadors

[Asia Economy Reporter Yoo In-ho] Daewoo E&C announced on the 3rd that it will conduct a new concept online CSR campaign called ‘Maeumdaegyo’ together with university student ambassadors.

The Maeumdaegyo campaign was launched with the purpose of connecting the hearts of people exhausted by the novel coronavirus disease (COVID-19) to convey empathy and comfort.

Anyone can participate, and the participation method is simple. Participants anonymously leave their stories on the Maeumdaegyo webpage and share messages of empathy and encouragement through comments or share their own cases with similar stories.

In this campaign, university student ambassadors will act as lighthouses on the Maeumdaegyo campaign webpage, offering replies and empathy to participants’ stories, delivering light of comfort and hope. Sixty people selected for the best stories will receive a customized ‘Maeum’ box gift planned and produced directly by the ambassadors.

Daewoo E&C’s university student ambassadors, established in 2009 as the first promotional ambassador activity in the construction industry, have produced a total of 16 groups and 615 participants up to last year. In addition to corporate and brand promotion, they have carried out various CSR activities such as ‘Treat the Trash’, ‘Daewoo E&C Rice Cultivation’, ‘Pet Love House Production’, and ‘Habitat for Humanity Home Repair’.

This content was produced with the assistance of AI translation services.