Rising Demand for Customized Appliances... Shinsegae Department Store Sees 48% Increase in Appliance Sales

[Asia Economy Reporter Seungjin Lee] The popularity of home appliances in various colors and designs has significantly boosted department store appliance sales.

Shinsegae Department Store announced on the 2nd that appliance sales in November grew by 48% compared to the same period last year. Recently, Samsung and LG, which have gained popularity with customized home appliances, have expanded their new product lineup, attracting more customers.

In particular, the continued stay-at-home trend has increased demand for interior design. Customized home appliances, called 'semi built-in interior,' are characterized by being designed to fit perfectly with kitchen spaces like built-in furniture.

Among the popular products is Samsung Electronics' Bespoke refrigerator, first launched last year as a customized home appliance. This year, they have introduced new kitchen appliances such as dishwashers, induction cooktops, and cube refrigerators, gaining popularity. The recently released cube refrigerator has attracted attention as a functional compact appliance that can store beer, wine, cosmetics, and more according to personal preferences.

LG Electronics' Objet Collection is highly popular among customers who value interior design. Customers can choose from various materials such as phenix and stainless steel, as well as one of 13 colors to apply to their appliances. They have released 11 products in the Objet Collection line, including refrigerators, kimchi refrigerators, dishwashers, water purifiers, all-in-one washer-dryer WashTower, and clothing care Styler.

Meanwhile, the trend for newlywed couples' home appliances is also changing. Customers are expanding their purchases beyond essential appliances like refrigerators and washing machines to include dryers, dishwashers, induction cooktops, wine refrigerators, and more. In particular, the Styler has become an essential item for newlyweds as interest in health and hygiene grows. Additionally, wine refrigerators are soaring in popularity mainly among people in their 20s and 30s who consume a lot of wine.

Seo Jeong-hoon, head of the Appliance & Kitchen team at Shinsegae Department Store, said, “The demand for customized home appliances that reflect individual lifestyles and tastes is increasing,” adding, “We will continue to strive to introduce products that meet new trends.”

This content was produced with the assistance of AI translation services.