Christmas is Coming... Emart24 Unveils Four 'Star Wine' Varieties and More

From 4 Types of Star Wine
to Christmas Limited Editions

[Asia Economy Reporter Cha Min-young] To celebrate the peak wine season in December, Emart24 is showcasing four star wines.

According to Emart24 on the 30th, wine sales in December last year accounted for 19% of the annual total. In particular, sales during the ten days from December 22 to 31 accounted for more than half (52.8%) of December's total sales.

This year, unlike last year, the number of home party enthusiasts who prefer to spend the year-end indoors rather than outside is expected to increase. Emart24 plans to capture the year-end demand by offering four star wines at highly cost-effective prices.

First, the star of the sold-out frenzy last June, ‘La Crasade Cabernet Syrah (750ml)’, will be sold at a shocking price of 9,900 KRW throughout December. Emart24 has prepared 100,000 bottles, three times more than last June, to prepare for any early sell-out. This table wine is a blend of 50% Cabernet Sauvignon and 50% Syrah, making it perfect to enjoy with main dishes at home parties such as steak, bulgogi, and galbi. It won the gold medal at the 2019 international wine competition, the ‘Berlin Wine Trophy’ in Germany.

Emart24 will also offer discounts on the three types of ‘COMO’, an Emart24 exclusive wine that has sold over 60,000 bottles since its debut in early July this year. Throughout December, ‘COMO Value Cabernet Sauvignon (750ml)’ will be sold at 4,900 KRW per bottle. Additionally, from December 1 to 23, customers who purchase two or more bottles of any of the two COMO wines, ‘COMO Reserva Cabernet Sauvignon (750ml)’ and ‘COMO Moscato (750ml)’ (regular price 9,900 KRW each), will receive a 2,000 KRW discount per bottle. From two bottles onwards, a uniform price of 7,900 KRW per bottle will be applied unconditionally. There is no maximum purchase limit.

Wines targeting Christmas are also introduced. Two winter season wines, ‘Santa Anita Gluhwein (1L)’ and ‘Christmas Asti (750ml)’, will be sold in limited quantities of 2,400 bottles each. Santa Anita Gluhwein (1L) is a representative German winter wine enjoyed warm with orange peel, cinnamon, and other spices. Gluhwein means ‘glowing wine’ in German, and is called vin chaud in France and mulled wine in the United States. It is a beverage that appears without fail at Christmas markets and family gatherings held across Germany with a 600-year tradition. The selling price is 9,900 KRW.

The other Christmas wine, Christmas Asti (750ml), is a sparkling wine from the DOCG grade (the highest quality grade) of the Piedmont region in Italy, characterized by the unique sweetness of the Moscato variety. It has a good balance of sweetness and acidity, and a low alcohol content (4-6%), making it easy for anyone to enjoy without burden. It pairs perfectly with Christmas cakes and desserts. The selling price is 15,800 KRW.

Son Areum, Emart24’s liquor buyer, said, “Thanks to the enthusiastic support from customers for Emart24 wines this year, we have achieved milestones such as surpassing 2,400 liquor-specialized stores, selling 100,000 bottles of the wine of the month, and expanding nationwide wine online-offline linked (O2O) service stores to 3,000 locations.” She added, “Next year, we plan to introduce a large number of differentiated wines exclusive to Emart24 so that customers can enjoy high-quality wines at reasonable prices at nearby convenience stores.”

This content was produced with the assistance of AI translation services.