"Kakao Emoticons Achieve Cumulative Sales of 1 Billion Won with 73 Items"

[Asia Economy Reporter Buaeri] KakaoTalk emoticons have celebrated their 9th anniversary since launch. The number of emoticons with cumulative sales exceeding 100 million KRW has surpassed 1,300, and there are 73 emoticon series with sales over 1 billion KRW.

According to Kakao on the 24th, the cumulative number of emoticon purchasers has exceeded 24 million. The total number of sent emoticons reached 29 billion, and the average monthly number of emoticon users was 30 million.

The purpose of purchasing emoticons is shifting from 'personal use' to 'gifting.'

Kakao stated, "The monthly average proportion of emoticon gifts has steadily increased since 2013, reaching about 40% this year."

The age groups that gift emoticons the most are people in their 20s and 30s, accounting for more than 60% of the total.

Teenagers preferred products reflecting their tastes, people in their 20s favored relational emoticons suitable for conversations with family or lovers, and those aged 40 and above purchased many products ideal for gifting to children as well as Give-ticon products that allow simultaneous purchase and donation.

Kakao plans to introduce a new subscription-based emoticon service in the first half of next year. Single-item sales will be maintained as is.

A Kakao representative said, "We have worked to continuously revitalize the emoticon ecosystem, which has established itself as a single content over 9 years," adding, "We will create an environment for coexistence with creators and strive to offer diverse products that satisfy users."

This content was produced with the assistance of AI translation services.