2020 Korea MICE Expo, Held Both Online and Offline

Open Until the 27th at Songdo Convensia and Official Website

[Asia Economy Reporter Kim Heung-soon] The 2020 Korea MICE (Meetings, Incentives, Conventions, and Exhibitions) Expo will be held from the 24th to the 27th at Songdo Convensia in Incheon and through the official website in an integrated online and offline format.

Hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Tourism Organization and Incheon Tourism Organization, the event will be conducted under the theme "Challenge for Innovation." To revitalize the MICE industry, which has been weakened by the novel coronavirus disease (COVID-19), various programs have been prepared, including ▲ online video consultations for domestic and international MICE companies ▲ international conferences ▲ online exhibitions of MICE companies ▲ demonstrations by meeting technology and tourism venture companies.

Events such as business consultations and exhibitions will be conducted online. For events with on-site participation, such as the opening ceremony and international conferences, quarantine guidelines will be followed, and only those who have made prior reservations will be allowed entry after electronic access logs are verified.

In response to the surge in demand for non-face-to-face meetings, advanced meeting technologies will be showcased, including guidance robots, participant registration and entry through facial recognition technology, and 3D hologram demonstrations. An awards ceremony for the "Korea MICE Awards" will also be held to encourage those who have contributed to the development of the Korean MICE industry.

The international conferences held on the 24th and 25th will be broadcast live online via the official event website and YouTube. Experts from advanced IT companies such as Microsoft, Google, and Amazon Web Services Korea, as well as major domestic technology firms and academic society representatives, will participate in keynote presentations and discussions. Video consultations between the domestic MICE industry and overseas buyers will also take place. The main schedule and detailed information about the expo can be found on the official website.

Park Yang-woo, Minister of Culture, Sports and Tourism, stated, "The 'Challenge for Innovation' has become a task that we all must unite to solve in the wake of COVID-19," adding, "I believe our MICE industry can overcome the current crisis and achieve changes and development that meet the demands of a new era."

This content was produced with the assistance of AI translation services.