Ayoung FBC Launches New Diablo Series 'Intense Red' at Convenience Stores

[Asia Economy Reporter Choi Saeng-hye] Comprehensive liquor company Ayoung FBC announced on the 20th that it has launched 'Diablo Intense Red'.

Diablo Intense Red was planned as a new series of the world best-selling wine brand Diablo for customers who enjoy wine at home, following alcohol consumption trends such as 'home parties' and 'home drinking'.

Known as the 'Devil's Wine,' Diablo is the flagship brand of the winery Concha y Toro, which pioneered the premium wine market in Chile. Thanks to Diablo wine's unique storytelling that 'the devil guards the wine in the wine cellar,' it is widely known and sells 2 bottles every second in over 140 countries worldwide. Domestically, it has shown high sales mainly in large supermarkets and convenience stores, maintaining steady growth every year since its launch.

Diablo Intense Red is a blend of three grape varieties?Syrah, Cabernet Sauvignon, and Malbec?from Chile's excellent wine region, Central Valley. Sommelier Yang Yoon-joo, the youngest winner of the 2016 Korea Sommelier Competition, recommended, "With an intense red color and perfect balance, this wine offers deep tannins and aromas of blackberry, cherry, strawberry, and dried rose that harmonize deliciously on the palate. It pairs well with meat dishes such as steak and lamb or seasoned dishes."

An Ayoung FBC official said, "As the culture of enjoying wine at home spreads, we planned a new series of Diablo to meet customers' expectations for products that are easily found at nearby convenience stores and offer excellent quality for the price."

Diablo Intense Red is available nationwide at Emart24 convenience stores for around 10,000 KRW, and purchase customer events can be checked through the Emart24 website and app. More detailed information about the product can be found on Ayoung FBC's official Facebook and Naver blog.

This content was produced with the assistance of AI translation services.