Hyundai Motor - China UZ Museum Jointly Operate 'Hyundai Art+Tech Program'

[Asia Economy Reporter Suyeon Woo] Hyundai Motor Company is expanding cultural and artistic exchanges with China and collaborating with the Shanghai Yuz Museum to enhance its brand image.

Hyundai Motor announced on the 20th that it will operate the 'Hyundai Art+Tech Program' at the Shanghai Yuz Museum in China for about three months from the 22nd of this month until February next year. The 'Hyundai Art+Tech Program' is part of the partnership activities Hyundai Motor signed with the Yuz Museum last year and consists of various customer experience programs designed to deepen understanding of the fusion of art and technology.

Yuz Museum Shanghai, China

The first program of this project is a curator talk session themed 'Artistic Intelligence.' The session will be led by Iris Long Xinru, the curator who won the Hyundai Blue Prize two years ago.

Additionally, various experts from different fields, including Hyundai Blue Prize participating artist Zhang Wenxin, curator Art Yan, and Central Academy of Fine Arts professor Fei Jun, will participate as speakers to engage with the audience on topics such as new media art, facial recognition technology, and interaction between machines and humans. Audiences can participate on-site at the Yuz Museum and ask questions in real-time through live streaming on the Chinese social platform 'Zaiart.'

Furthermore, Hyundai Motor plans to operate various customer experience programs such as the 'Hyundai Art+Tech Workshop,' where participants can learn about the origins of today’s cutting-edge technology, and the 'Hyundai Art+Tech Family Program,' which allows families to participate and experience the digital art creation process.

Along with this program, Iris Long’s curated exhibition 'Lying Sophia and Mocking Alexa' will be held until January 31 next year. This exhibition, previously showcased at Hyundai Motorstudio Beijing last year, is an art+tech-based exhibition that explores how artificial intelligence technology affects the relationship between machines and humans and the bonds formed within that relationship.

A Hyundai Motor official said, "We hope that the ‘Hyundai Art+Tech Program’ presented in collaboration with the Shanghai Yuz Museum will add new value to discussions on art and science and become a platform for a better future."

This content was produced with the assistance of AI translation services.