Shake Shack Opens 'Daejeon Timeworld Branch'

[Asia Economy Reporter Choi Saeng-hye] SPC Group announced on the 19th that it will open the 14th Shake Shack store at 'Daejeon Galleria Timeworld' on the 20th.

The 14th Shake Shack store is located on the 1st floor of the East annex of 'Galleria Timeworld,' a department store recording the highest sales in the Daejeon and Chungcheong area, with an area of 472.9㎡ and 147 seats.

'Shake Shack Daejeon Timeworld' was inspired by the magnolia, the city flower of Daejeon, and designed with a 'Blooming Garden' concept. In particular, in collaboration with street artist 'Junkhouse,' artwork expressing Daejeon's landmarks and blooming magnolias was installed to create a harmonious atmosphere with the local community.

At the Daejeon Timeworld store, the signature dessert menu features 'Daejeon Bam Bam,' combining 'Hanbat Gadeuk Bam,' certified as safe agricultural produce by Daejeon Metropolitan City, with Shake Shack's vanilla custard. 'Hanbat Gadeuk' is a local food co-brand granted by Daejeon Metropolitan City to local foods certified for safety in production and distribution stages.

Additionally, the local craft beer brand of Daejeon, 'The Ranch Brewing,' offers 'Yuja Pure Ale' and 'Brut IPA' exclusively at the 'Daejeon Timeworld' store.

This content was produced with the assistance of AI translation services.