Ace Bed Opens 'Ace Heritz' Pop-up Store at Lotte Department Store Jamsil Branch

First 10 Customers to Purchase Single-Seat Stressless Receive Gifts... Various Presents Based on Purchase Amount

Interior view of the 'Ace Heritz' pop-up store at Ace Bed Lotte Department Store Jamsil Branch. Photo by Ace Bed

[Asia Economy Reporter Kim Jong-hwa] Ace Bed, Korea's representative bed brand, is holding a generous promotion to celebrate the opening of the 'Ace Heritz' pop-up store at Lotte Department Store Jamsil Branch.

The Lotte Department Store Jamsil Branch, where the event is held, houses an Ace Bed store that was renewed and reopened as a premium store in April this year. It attracts many customers due to its high foot traffic and a large residential area ratio. As interest in beds is increasing with more consumers wanting comfortable rest at home, Ace Bed prepared this event to introduce a more diverse lineup.

In particular, Ace Heritz is one of the popular items on the wedding list among newlyweds recently. The number of 'small weddings' that reduce extravagance is increasing, and a wedding culture that uses minimal costs for ceremonies and gifts is spreading, unlike in the past. Additionally, with situations where honeymoon trips are not possible, more couples are investing their budgets entirely in bedroom interiors for just the two of them. This is why more prospective couples are seeking the high-end mattress Ace Heritz.

Ace Bed is operating the Ace Heritz pop-up store at the event space in front of the Ace Bed store on the 10th floor of the Jamsil Branch until the 17th of next month. The pop-up store will carefully introduce the Ace Heritz lineup, Ace Bed’s top-tier mattresses, and will be arranged so that customers can directly experience various Ace Heritz products that are difficult to find in existing department store outlets. In addition, the luxury recliner 'Stressless' from Norwegian Ekornes is also available.

Ace Heritz is a premium mattress that embodies Ace Bed’s unique bed technology, applying natural materials that create a premium sleeping environment, such as 100% merino wool fabric, natural wool, horsehair, and organic cotton fabric, befitting its premium designation.

To commemorate the opening of the Ace Heritz pop-up store, Ace Bed has prepared abundant benefits. The first 10 customers who purchase a single Stressless will receive an exclusive rug and leather cleaner, and there will also be gift events based on purchase amounts. Customers who purchase over 2.5 million KRW will receive a Sesa pillow core set, and those who purchase over 5.3 million KRW will be gifted a premium hotel bedding set.

An Ace Bed official said, "We prepared this event to provide an opportunity to meet a more diverse Ace Bed lineup at Lotte Department Store Jamsil Branch, which has a large mattress experience zone that is hard to find in department store outlets," adding, "Ace Bed will continue to prioritize brand experience and present various events that satisfy our customers."

This content was produced with the assistance of AI translation services.