Lotte ON Partners with Gangwon-do to Expand Market Access for Local Small Businesses

[Asia Economy Reporter Seungjin Lee] Lotte ON is joining forces with Gangwon Province to revitalize the local economy of Gangwon.

On the 19th, Lotte ON and Gangwon Province held a business agreement ceremony, pledging to focus on discovering excellent local specialties of Gangwon, activating marketing, and supporting the expansion of sales channels.

Through this agreement, Lotte ON plans to regularly hold special exhibitions on Gangwon Mart, an online mall that introduces and sells Gangwon specialties, to increase brand awareness of Gangwon. Additionally, they intend to introduce information about local festivals and tourist attractions and sell admission tickets to help revitalize the Gangwon regional economy.

As part of this effort, Lotte ON will hold the Gangwon Sale Festa until the 30th, offering up to 30% discounts on various Gangwon specialties such as Korean beef, rice, seafood, and ready-to-eat meals. For example, ‘Bareun Hanwoo Galbisal (200g)’ raised in the clean areas of Gangwon will be sold at 15,330 KRW, a 30% discount from the regular price; ‘Dried Squid (5 pieces)’ directly caught from the East Sea will be sold at 19,500 KRW; and ‘Sokcho Ommani Jeotgal Pollack Sashimi (350g)’, which helps reduce worries about side dishes, will be offered at 9,500 KRW.

To commemorate the agreement ceremony, Lotte ON will conduct a live broadcast with Chef Edward Kwon starting at 12 PM on the 19th. Chef Edward Kwon will appear on the live broadcast to introduce recipes for Ongshimi and potato pancakes made with Gangwon potatoes, and will interact with customers in real time to answer their questions.

During the broadcast, Gangwon specialties will be sold at up to 40% discounted prices. ‘Gangwon Highland Seolbong Potatoes (10kg)’ will be sold at a final discounted price of 7,200 KRW, and ‘Sadaebu Pogikimchi (10kg)’ at a final discounted price of 21,390 KRW. Additionally, ‘Potato Ongshimi Meal Kit (serves 2)’ will be sold at a final discounted price of 7,200 KRW, and a ‘Potato Ongshimi + Potato Pancake Set’ will be offered at a final discounted price of 16,470 KRW as a limited sale.

Kim Jonghye, Head of Food and Living Team at Lotte e-Commerce, said, “Lotte ON signed this business agreement to help revitalize the Gangwon regional economy by supporting small business owners selling Gangwon specialties to expand their sales channels.” She added, “We plan to devise various measures such as introducing specialties, local festivals, and tourist attractions to revitalize the local economy, which has been struggling due to COVID-19.”

This content was produced with the assistance of AI translation services.