[Photo] LG OLED TV Screens 'Lady Gaga' Music Video in New York

Starting from the 6th (local time), the music video for global pop star Lady Gaga's new song "911" is being displayed on the electronic billboard in Times Square, New York, USA.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 19th that it will conduct digital marketing for OLED TVs with global pop star 'Lady Gaga' ahead of the year-end peak season.

LG Electronics is displaying Lady Gaga's new song '911' music video on the Times Square billboard in New York, USA. This music video attracted attention as a unique collaboration between Lady Gaga and LG, featuring the 'LG OLED' and 'LG' logos at the end of the video. As of this date, the video has surpassed 42 million views on YouTube.

Previously, LG Electronics exclusively released videos co-produced by Lady Gaga and the LG OLED TV technology team, as well as director Tazem Singh's commentary on the music video, through the 'LG FOMO' channel, a high-definition video service exclusively for OLED TV customers launched in the United States.

Peggy Ang, head of marketing at LG Electronics USA, said, "We will continue to inform more consumers about the differentiated picture quality of LG OLED TVs through various marketing activities."

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