Pulmuone Launches 'Golden Rice Grain 200℃ Chinese-Style Fire-Flavored Fried Rice'
[Asia Economy Reporter Choi Saeng-hye] Pulmuone has introduced premium fried rice in the Chinese style, the birthplace of fried rice.
On the 16th, Pulmuone Foods announced the launch of ‘Golden Rice Grain 200℃ Fried Rice Chinese-style Fire-flavored Fried Rice,’ which is stir-fried at 200℃ with authentic Chinese chili oil sauce, preserving the smoky flavor.
The Golden Rice Grain 200℃ Fried Rice Chinese-style Fire-flavored Fried Rice uses ‘rayu’ in the Chinese style, the origin of fried rice, to create a spicy flavor that best complements fried rice.
Rayu is a sauce made by stir-frying chili powder, garlic, onions, and other ingredients together, producing a savory spicy flavor. In China, it is widely used to create a savory yet spicy umami taste. Pulmuone used rayu to complete a distinctly different flavor from existing frozen fried rice products that use Korean spicy flavors such as gochujang, kimchi, and Cheongyang chili peppers.
The Golden Rice Grain 200℃ Fried Rice is a premium fried rice line first launched in August last year with two varieties: ‘Shrimp & Garlic’ and ‘Pork & Scramble.’ It is made with Pulmuone’s special cooking method so that customers can easily prepare and enjoy the taste of a specialty restaurant at home.
First, the cooking process of Chinese restaurants was faithfully reproduced in the production process by stir-frying rice and fresh ingredients together over high heat in a large wok. The rice and ingredients are stir-fried together over high heat at 200℃, capturing the rich smoky flavor. Because the ingredients are stir-fried instantly over strong heat, the rice and vegetables do not clump together, maintaining a fluffy texture.
Additionally, the ‘Rice Grain Egg Coating’ technology, which coats each grain of rice directly with fresh raw egg before stir-frying, enhances the savory flavor.
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The Golden Rice Grain 200℃ Fried Rice can be easily cooked without adding oil. Simply pour the fried rice into a pan and lightly heat it, or cook it in a microwave without covering it with plastic wrap, and you will have Chinese-style fried rice with preserved aroma and taste.
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