Aekyung Industrial Records 11.5 Billion KRW in Sales on Tmall During China's Guanggun Festival

[Asia Economy Reporter Yujin Cho] Lifestyle beauty company Aekyung Industrial announced on the 12th that it achieved 11.5 billion KRW in transaction volume during the China’s largest shopping festival, Singles' Day, held until the 11th at the ‘Tmall International Aekyung Flagship Store’.

Aekyung Industrial recorded total sales of 11.5 billion KRW (68.81 million yuan) at the Tmall International Aekyung Flagship Store, exceeding last year’s transaction volume. This represents a 24% growth compared to the 2019 event sales.

The most popular product was the Age 20’s Essence Cover Pact, with 454,000 units sold during the event period. The Essence Cover Pact from Age 20’s ranked first in sales in the BB cream category on Tmall this year as well, achieving first place for three consecutive years.

The Essence Cover Pact features a differentiated formula containing moisturizing essence within a solid foundation, gaining popularity among Chinese consumers as a product that is both moisturizing and provides good coverage.

To prepare for Singles' Day, Aekyung Industrial prepared various strategies including Singles' Day special sets, influencer marketing, and its own live broadcasts. In particular, the live broadcast conducted at the Aekyung International Flagship Store ranked first in total sales on Tmall International, receiving positive responses.

An Aekyung Industrial official stated, “Despite the overall decline in demand for makeup products due to COVID-19, we achieved positive results such as sales growth compared to the previous year,” and added, “Aekyung Industrial will continue to make efforts to strengthen the Chinese market and online sales.”

This content was produced with the assistance of AI translation services.